Kogi State Government has set a fixed fee of N150 million for the placement of campaign billboards by presidential candidates ahead of the 2027 general elections and the October 2026 local government polls. The announcement was made by Kingsley Fanwo, the State Commissioner for Information and Communications, following a meeting with stakeholders from the signage and advertising sector in Lokoja, the state capital. The decision comes as campaigns for the Presidential and National Assembly elections are scheduled to begin on August 19, 2024. This move aims to regulate the use of public spaces for political advertising and ensure fair access for all candidates.
Fanwo emphasized that the N150 million fee is applicable per candidate and covers the entire duration of the election period. He explained that the amount was determined after consultations with industry players to balance government revenue generation with the need for transparency and equity in campaign logistics. The commissioner also noted that the policy will be enforced strictly to prevent unauthorized installations and ensure compliance with zoning regulations across the state’s local government areas.
The regulation applies to all forms of outdoor political advertisements, including billboards, hoardings, banners, and digital displays placed within public domains. Operators in the advertising sector were briefed on the new framework, which includes designated zones for campaign materials and timelines for submission of applications. The government stated that it will provide clear guidelines and monitoring mechanisms to avoid disputes and ensure accountability.
This development follows similar measures adopted by other states in Nigeria to manage election-related activities and curb illegal billboards that often clutter urban landscapes. Kogi State’s approach seeks to formalize the process, reduce environmental degradation, and maintain public order during election periods. Officials stressed that any violation of the new rules will attract penalties, including removal of materials and fines.
The timing of the announcement aligns with the Independent National Electoral Commission’s (INEC) timeline for the 2027 general elections, giving political parties and candidates sufficient time to plan their campaign strategies. The state government also encouraged candidates to engage early with the relevant authorities to secure approved locations for their billboards.
As Nigeria prepares for another electoral cycle, Kogi State’s structured approach to campaign advertising may serve as a model for other states seeking to enhance transparency and efficiency in election management. The policy reflects a broader effort to professionalize electoral processes and promote responsible political communication.
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