Moyosore Sadiq, a Nigerian lawyer based in Canada known as NaijaLawyerinCanada, praised Muritala for her selfless support of others. She said, “She poured into people, supported businesses, created opportunities, connected communities, encouraged dreams, and celebrated the successes of others. She touched so many lives positively and asked for so little in return.” This sentiment was echoed by Tomi Adenuga, a Nigeria-based lifestyle creator in Canada, who shared photos taken with Muritala just weeks before her death and expressed shock at the news. Adenuga called her a “gem” and extended heartfelt condolences to her family.
Canada Vendors, the platform founded by Muritala, has supported over 10,000 businesses across Canada and the diaspora through digital marketing strategies. The company specialized in helping businesses structure, scale, and gain visibility in competitive markets. Her work not only empowered entrepreneurs but also strengthened ties within the Nigerian community abroad.
As tributes continue to pour in, Muritala’s impact on immigrant entrepreneurship and community development remains evident. Her vision and compassion will inspire future generations of Nigerian entrepreneurs in Canada and beyond.
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